Swiffer Commercial

When I found this old Swiffer Commercial (circa 2000) I was surprised to see that women were not the ones using the popular dusters. In most advertisements endorsing cleaning products, we see women using whatever the product may be. The ads enforce the norm that women are the ones who are supposed to take care of/responsible for housekeeping. In this particular commercial, it appears that many army privates are being scolded for doing a poor job of cleaning the barracks but once they use swiffer sweepers to clean, the drill sergeant is pleased with their work. The message in the ad is simple, swiffer sweepers do a superior cleaning job than regular dusters, but the ad also sends the message that men too can clean (even the most masculine men, such as those who serve in the military).



Vintage Coca-cola Ad

I thought this old Coca-cola advertisement was pretty interesting at first glance. It shows a cup of Coca-cola with an added handle. The ad reads, “Tea break… Coke adds life”. This is a great example of a Pavlovian advertisement. The fizzing coke, with two huge ice cubes and condensation running down the cup, is the stimulus that hopes to provoke consumers to purchase Coca-cola or Coca-cola products (response). The ad also appeals to the need for escape. By associating Coke with tea breaks, which most people use to relax and de-stress, drinking Coke can be seen as a leisure. Image