Vintage Coca-cola Ad

I thought this old Coca-cola advertisement was pretty interesting at first glance. It shows a cup of Coca-cola with an added handle. The ad reads, “Tea break… Coke adds life”. This is a great example of a Pavlovian advertisement. The fizzing coke, with two huge ice cubes and condensation running down the cup, is the stimulus that hopes to provoke consumers to purchase Coca-cola or Coca-cola products (response). The ad also appeals to the need for escape. By associating Coke with tea breaks, which most people use to relax and de-stress, drinking Coke can be seen as a leisure. Image

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