Controversial Nike Ad

In light of the Masters, I decided to look at golf related advertisements. I came across this controversial ad for Nike, with Tiger Woods centered and in large lettering, “Winning takes care of everything”. The ad is very simple and isn’t even promoting a specific Nike product. The advertisement frames Woods as he lines up for a put,  and the typical ‘reverse 6’ arrangement that ends in exiting the ad through the Nike logo at the bottom. The controversy of this ad begins with the appeal the ad uses. The advertisement associates Nike and Tiger Woods with success, but sends the message that the success can ‘take care’ of things such as being an adulterer. The controversy surrounding this ad gained Nike much attention, more than any regular ad would, was this a planned stunt by the company? Image

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