1979 Old Spice Ad

1979_ad_for_old_spice_musk_2The thing I find most interesting about this ad from 1979 is that it is very similar to the advertisements we see today, specifically with deodorant products. Utilizing the need for attention and maybe even prominence, the ad sends the message that using Old Spice is all you need in order to get with a women. One difference that I noticed was that the product does not appear in the original image of the ad, but rather in a different picture that is placed at the bottom right of the ad, usually where we would find the company’s logo. I don’t think this takes away from the ad, the audiences eyes still exit with the image of the company’s product and name in their minds, and the man and woman framed in the center of the ad is enough to get our attention and see what the advertisement is promoting.


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